Simple digital marketing strategy. Align your website and socials to attract, inform and engage with your ideal guests

With all the changing circumstances, I’ve started offering this service for small tourism businesses that want to transition to doing more of their own online marketing.

Over the next few months I can audit your digital marketing, align your website and socials, and work with you to develop a simple strategy that will allow you to better attract, inform and engage with your ideal guests.

My name is Rick, way back in 1997 I started byronbay.com, which continues to attract, inform and engage with two-thirds of Byron’s 2.2 million annual visitors via its website, blogs and socials. I do this by providing a sense of place and direct connection people can’t find anywhere else.

And, many of of the same strategies can easily be incorporated into your own tourism business, resulting in a digital presence that will engage your ideal guest, leading to more direct enquiries / bookings.

A three step process that will result in you having a better understanding of how the different aspects of your online presense work together, simple (and free) tools you can use to keep track of your progress (and your peers), and a handful of things you can do each week (in-house) to increase your reach, engagement and direct enquiries.

Step 1. Audit

A) Your website. Its focus, stats, content, look for any simple tech issues, etc.

B) Your socials. Content, profiles, stats, etc.

C) Your external listings. Their focus and content.

D) Your peers. Look at what your local, national and international peers are doing on their website and socials – and compare their results to yours.

Step 2. Fix

A) Your website. Update, add or tweak content (copy & images), fix simple tech issus, update external listings, etc.

B) Your socials. Complete and update all profiles, link accounts across different platforms, etc.

C) Your external listings. Update, add or tweak content (copy & images)

Step 3. Move ahead

A) Your website. A content strategy you can maintain.

B) Your socials. A content strategy you can maintain, actively engage with your followers and industry, etc.

C) Your external listings. Take advantage of each platforms opportunities and suggestions.

D) Your peers. Keep an eye on your local, national and international peers for content ideas, encouragement and benchmarking.

E) Your understanding. Throughout the process I will provide the reasoning behind the strategy and dispel some myths around the the expertise and time required to maintain a better digital presense.

Over time, these three steps become an ongoing loop that will help you keep pace with the existing digital expectations of your customers, compare yourself to your peers and introduce new opportunities that can be added to your digital marketing efforts.

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About

Personally: Married since the early nineties, I have four children – one born every decade; the eighties, the nineties, the noughties and the twenty-tens! My hobbies include photography, pinball and pool.

Professionally: I started working with computers in the mid-eights and full time on the Internet soon after starting byronbay.com in 1997.

Having published dozens of popular travel portals, my skills cover all aspects of Internet marketing; SEO, SEM, affiliate marketing, blogging, social media, video, etc. AKA content marketing.

Since 1997, byronbay.com has been the number one ‘Byron’ website. In fact, it continues to attract, inform and engage with two-thirds of the regions visitors via its website, blogs and socials.

As a cheerleader for the Byron region, I have been on the board of the Byron Visitor Centre, the Holiday Letting Organisation and am currently VP of Destination Byron.

I am always open to new challenges and interesting collaboration opportunities.